As states across the country turned to vote-by-mail in response to the global pandemic, GPS Impact worked quickly to help our clients adapt their campaigns to changing voter behavior and new voting rules.

With an integrated approach that incorporated both search and social media advertising, GPS Impact helped state democratic parties in both Iowa and Kansas use digital channels to encourage voters to request vote-by-mail ballots.

Recognizing the importance of building trust in the voting process, we used creative that was not only eye-catching but also authoritative and trustworthy.

Iowa Democratic Party Results

Google Search394,83637,7739.57%11,952$10.70

Kansas Democratic Party Results

Google Search372,68961,71116.56 %6,699$9.91

*started tracking conversions late and were dependant on third-party pixels