During the coronavirus pandemic talking to known ballot requesters became more important than ever. Having already signaled their high intention to vote by taking the initial step of requesting a ballot, this audience not only needed persuasion advertising to ensure that they voted for our preferred candidates but also reminders to take the final step and turn in their ballots.

GPS Impact’s digital solutions were uniquely-positioned to tackle this challenge and we worked with a wide range of clients to develop strategic, layered approaches to communicating with these audiences and turning people out to vote.

In each case, we used a 1:1 matched persuasion program targeted to voters who had requested but not yet returned a ballot. In addition to social video, we utilized programmatic pre-roll video, CTV, and display to increase our reach and communicate with them wherever they were spending time online.

Iowa Democratic Party Results

PlatformImpressionsReachFrequency
Facebook1,650,380204,2238.08
Programmatic8,478,490865,4599.80

Pennsylvania Values

PlatformImpressionsReachFrequency
Programmatic6,731,225740,8019.09

Theresa Greenfield

PlatformImpressionsReachFrequency
Facebook1,751,455230,6837.59
Programmatic6,037,843629,7989.59

Cindy Axne

PlatformImpressionsReachFrequency
Facebook561,85065,9208.52
Programmatic2,628,392194,68513.50

Kansas Democratic Party

PlatformImpressionsReachFrequency
Facebook687,08695,9047
Programmatic2,537,737404,83310