We believe that creative should be designed first and foremost with the audience in mind. Different groups care about different issues, have different tastes and consumption patterns and their unique motivation points aren’t triggered with blanket messaging. Our creative decisions are always based on what we believe will have the strongest impact on the intended audience based on the available data for that group. Creative should always reflect a group’s interests and tastes and should be designed for the mediums where it will most likely be consumed by that particular audience.
GPS is uniquely positioned with our in-house full suite media offerings (television, connected TV, digital, etc.) to focus first on who the audience is, where they are best reached and what creative will have the most impact.