• Digital Advertising
  • Strategic Communications
  • Website Development

As a ballot measure committee focused on passage of “Amendment 1: Florida’s Water & Land Conservation Amendment”, Florida’s Water and Land Legacy tasked us with branding, developing & launching a high impact website and social media presence to effectively grow their supporter base and increase campaign contributions.


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The simplicity of the new design allows for users to easily sign-up across all platforms and devices.

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Our goal was to evolve the campaign logo but ensure that it still celebrated the beauty of the Florida’s natural habitat while emphasizing the main message of the ballot measure.


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It was essential to have a responsive design that allowed the website contribution pages to be easily accessed and navigated with devices of any kind.

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Creating an interactive ‘About’ and ‘Action Center’ allowed the user to easily navigate through the sections.


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In addition to the digital creative crafted for the campaign, we created several fun stickers, posters and campaign merchandise.


Advanced targeting and data-driven ad placements engaged the right audience with our specific message.


Constant testing and message optimization was essential to running a successful fundraising email program.